Who We Are

Premia Brands Trading Limited (PBT Ltd) is a multi-channel beverage solutions specialist. PBT Ltd has offered a platform for beverage brands in all UK drinks channels, as well as managing distribution in key global markets & travel trade for major drinks brands. Having operated in the UK and International markets for over a decade, the Premia Brands team brings a wealth of global sales, marketing and distribution experience. Our team is able to implement effective strategies, by utilising our extensive market knowledge and relationships with importers, distributors, retailers and wholesalers. The key to our success has been through working collaboratively with our principles, empowering our teams and building long and trusted relationships with our clients.

‘Having worked in the industry for over 10 years, and seen how much it has changed. I wanted to build a sustainable business which delivers quality, value and perhaps most importantly margin for our customers and brand partners’

Matthew J. Betts
Founder and Managing Director

The future is bright.

“Our success comes from those who we surround ourselves with. Our leadership team are the best in the business, and our success is a testament to that! The wealth of experience and our clear strategic direction, empowers our staff to be the best we can.”

3 Countries

With bonded warehousing facilities.

15+ Categories

Providing a great range of product categories.

25 Markets

Seamlessly servicing 25 global markets.

1000+ Connections

Across International, Wholesale, Duty Free & Online.

Our Skills…

We provide a global platform for brand owners and distributors to utilise, in order to promote their brands, providing exposure and incremental growth.

1. Communication
2. Availability (Premia resources)
3. Forecasting Expertise
4. Global distribution for brand owners
5. Product training and education
6. Understanding of international customs regulations

We have award winning brands and excellent customer service with vast expertise in the market. Our sharp pricing and large range of products, along with our great team and bonded warehousing facilities, keep us competitive, agile and a business you can trust to help your business grow or stay on track.

Global Distribution
Forecasting Expertise
Product Training and Education
Int’ Customs Regulations

What our partners say…

“Premia delivers exceptional results, and maintains the highest levels of industry compliance. Fantastic business to work with”

Andy WallerManaging Director - Deckers Hospitality Group

“Working with Premia has been hugely beneficial for our brands, seeing their commitment and enthusiasm reaffirms our decision to work through them for our brand portfolio in global markets”

John AndersonSRI Brands - Sales Director

Product Categories